The Winning Game Plan: Never Daunted
What do an undefeated national championship season and your financial future have in common? They both require a playbook that refuses to quit.
After reveling in Indiana University’s historic rise to the top, Chuck Thoele realized the lessons from the gridiron translate perfectly to the world of wealth. The Hoosier Financial Playbook takes the exhilarating momentum of IU’s 2025 championship run and uses it to frame the essential financial strategies you need for 2026 and beyond. Whether you’re tackling retirement, estate planning, or market uncertainty, Thoele combines timeless, proven wisdom with the latest shifts in tax law and economic trends to build a relatable roadmap to financial security. It’s time to stop watching from the sidelines—get the game plan you need to achieve your personal championship vision.
All book proceeds will be donated to the Indiana University Foundation
Financial Planning Essentials for Every Hoosier
We’re tackling investments, estate planning, and retirement by breaking them down into relatable stories. No jargon—just a strategy to help you win.
Praise for Chuck’s First Book, Bulls, Bears & Basketball
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"Chuck Thoele cleverly weaves parallels between [the NCAA]--referencing real-life moments during games of play, unstoppable teams, and coaching geniuses–and essential lessons about investing."
— Troy Aikman, Hall of Fame Quarterback
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"Indiana University graduate Chuck Thoele skillfully masters the art of teaching the key principles to building financial security for life by connecting two of his greatest loves."
— Mark Cuban, American Businessman & Investor
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"Chuck Thoele demonstrates how the strategies and lessons learned in [NCAA] competition can apply to personal financial management. He succeeds in instructing the reader in a decision-making process that can be easily understood, simple to apply, and entertaining at the same time."
— Steve Alford, Legendary Hoosier & NCAA Basketball Coach